Color Wow Dream Coat

28.00

2 in stock

Humidity proofing…plus silky smooth texture! Lasts through 3 to 4 shampoos.

2 in stock

Description

Dr Joe Cincotta, PhD and Chief Chemist, Color Wow

“The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that lay down a heavy coat on hair’s surface, (which deflate volume and leave the hair greasy) Dream Coat uses a groundbreaking, heat-activated polymer technology that is lighter than a feather. Dream Coat scatters teeny droplets randomly on hair’s surface. When heated with your blow-dryer these droplets connect and crosslink, forming an invisible, hydrophobic matrix that does two things:

1) Compresses each strand into a sleek, silky, supple shape
2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture

Directions
Shampoo, condition, towel dry hair, divide in sections.
Spray liberally and evenly on DAMP (not wet) hair. Do not apply other styling products to damp hair.
Blow dry each section using a brush to hold hair taut. Requires blow-drying to activate.
For best results, use every 3-4 shampoos.

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